I decided to create my educational poster on Flickr. It’s one of the few topics in Will Richardson’s book that I was not already familiar with so I wanted to learn about it and how it could be incorporated in the classroom.
Some of the theories that we spoke about this semester that are applied in my poster include visual literacy, information processing and Gestalt principles.
Visual literacy is present because it encompasses the overall poster. The use of images, the layout of the poster, the Flickr logo and image all come into play through visual literacy, especially Flickr’s two dots that act as a visual stimulant so we can recognize their logo even if the word is not present.
Information processing is incorporated through the use of headings, complimentary use of color, size of font, bolding and highlighting words that are important, and use of graphics. Also, the length of text is concise, to the point, and is broken up by chunking in hopes that the information will be more memorable. The overall design is something I want to draw people in, to have them view and remember.
Gestalt principles are also present in the design of the poster since we view it as aw hole, and the way that the text and images are grouped together in a cohesive way, creating structure and harmony. Closure, symmetry/order, similarity, and proximity are just some of the principles that are present in the poster.
Closure: no boxes or line surrounding the text to keep it in line but it is still formatted in a way that creates structure and is uniform.
Symmetry/order: Graphics, text, and images are all lined up in a way that’s balanced. Shows consistency and structure. Can easily comprehend information quickly and effectively.
Similarity: harmonious structure throughout the poster. The way the elements are arranged allows space and creates easy organization in the viewers mind.
Proximity: all poster elements are in direct proximity to one another and organized via color, shapes, tone and size.
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